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Manifesto microsites…

Party manifestos will be published over the next few months. These documents are always difficult to present and to encourage readership beyond the committed politico.

Microsites are being adopted by large organisations when it comes to their annual reports. This moves an often turgid document away from being a printed record developed out of legal necessity towards a more dynamic and consumable product which encourages broader understanding.

Putting a document into a PDF reader and sitting on the main site is fine – but how do you extract and highlight the detail effectively?

The majority of microsites I come across are deployed to support short-term consumer campaigns – they shouldn’t live long enough or be so broad as to compete against the main homesite. A microsite by nature has a limited lifespan, and fits the requirements of a manifesto (which times out after polling day and can be archived thereafter).

The feedback I get from people is that the UUP’s website is pretty poor; whereas the DUP’s site is slicker and more coherent. Of the two I would say that the UUP would benefit most from a microsite.

Could this be a model for local parties to consider?

bobballs

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Filed under: Assembly elections,

2 Responses

  1. UUP’s website backend is due to be upgraded this week – which may give them a bit more flexibility to present their wares.

  2. bobballs says:

    That’s great news. The skin on the UUP site is a bit clunky – an interim device that was starting to have a look of permanency about it!

    The DUP’s site is reasonably well managed though. They were able to place an intro box advertising their conference ahead of hitting their landing page. Whereas the UUP homepage had little on it to suggest their big annual event was upcoming. The upgrade will be v welcome – interested to see how it works out.

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