Party manifestos will be published over the next few months. These documents are always difficult to present and to encourage readership beyond the committed politico.
Microsites are being adopted by large organisations when it comes to their annual reports. This moves an often turgid document away from being a printed record developed out of legal necessity towards a more dynamic and consumable product which encourages broader understanding.
Putting a document into a PDF reader and sitting on the main site is fine – but how do you extract and highlight the detail effectively?
The majority of microsites I come across are deployed to support short-term consumer campaigns – they shouldn’t live long enough or be so broad as to compete against the main homesite. A microsite by nature has a limited lifespan, and fits the requirements of a manifesto (which times out after polling day and can be archived thereafter).
Could this be a model for local parties to consider?