A very good PPB. This one was all about message – ie. it wasn’t vanity broadcasting to show off the Assembly Group or candidates. It kept away from focusing inwards… this PPB says we’re focused on what’s happened / happening in Northern Ireland.
Also, Robinson faced questions about his leadership on Hearts and Minds: has this past year left you a weakened man? He was thoughtful in his answer to Noel Thompson, but this PPB also supplies a portion of that response too as it’s led solely by Robinson.
I feel that this PPB is showing where Unionism is going generally. The script could have been penned by a UUP guy – and I’m quite sure all the UUP voters who saw this last night will be very contented with what they saw. But it now means that the DUP and UUP and breaking one of the fundamental laws of physics ie. – that two objects cannot occupy the same. Someone is going to have to yield.
This was a PPB for centrist unionists everywhere, as opposed to the usual DUP flag-waving. There is a maturity and sophistication about the message and the production which means the bar is now set very high for the UUP’s package next week.